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Research Seminars & Workshops @ IRES

The Last Mile Matters: Impact of Dockless Bike Sharing on Subway Housing Price Premium

Associate Professor Junhong Chu
NUS Business School

Date: 20 September 2018 (Thursday)
Time: 4.15 – 5.45pm
Venue: RMI Executive Seminar Room, I3 Building Level 4

Speaker's Bio:
Junhong Chu is an associate professor of marketing at the NUS Business School, National University of Singapore. She joined NUS in 2006 after receiving her PhD in business administration (marketing) from the University of Chicago. Prior to that, she obtained a BA in international economics and a PhD in law (demography) from Peking University and was an associate professor in PKU’s School of Economics. She also visited Harvard University as a research fellow (1998-1999) and University of Michigan as a visiting associate professor (2012-2013).

Dr. Chu's research interests include platform markets and sharing economy, e-commerce, social media, P2P market, high-tech markets, distribution channels, retail competition, networking, and emerging markets. Her research has appeared in top marketing journals. She was a 2011 MSI (Marketing Science Institute) Young Scholar and won NUS Business School Outstanding Researcher awards in 2008 and 2011.

Dockless bike sharing provides a convenient and affordable means of transport for urban residents. It reduces the travel cost between home and subway and renders subway more accessible for people living distant from subway stations. Using resale apartment data in China, we find that the entry of dockless bike sharing increases prices of distant apartments relative to those of proximate ones by one-third per kilometer away from subway. The effect is equivalent to the present value of 30 years’ bike sharing fees, and is driven by change in relative demand for and listing prices of distant vis-à-vis proximate apartments.

For more information please contact IRES at 6516 8288 or 6516 6947

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